Unilever trials NFC and QR-enabled outdoor campaign
Unilever is combining outdoor advertising with mobile marketing as part of a four-week digital campaign trial. The fast-moving consumer goods manufacturer will distribute branded content and coupons...
View ArticleIn-store product scanning by Made.com is set to better ‘connect offline and...
Aiming to enhance the experience of purchasing home furnishings from the Internet, furniture store Made.com is planning to “connect the offline with the online” after installing technology that allows...
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